Modern data leadership: From static reports to intelligent action
Shift your focus from data platforms to business value. Learn how to utilize AI and Knowledge Graphs to answer the critical questions.
Continue ReadingRecent articles
-
-
Why and how to digitalise your sales organization
Digital sales can mean new customer channels and tools, but ultimately is about organizational change. Transforming traditional face-to-face driven sales to digital-first can be a challenging effort over multiple years. In this article, we get into what drives sales org digitalization, what kind of challenges there are and how to prepare for success.
Continue Reading -
How to cut costs in your martech stack
One of the easiest areas to overlook when trying to increase the profitability of your commercial operations is the cost of existing tools and platforms. The systems, tools and platforms comprise a "stack" which in simple terms can be tiered into layers of data, decisioning and delivery.
Continue Reading -
Composable Commerce vision – sell anything, anywhere, better
Let me start with a word of caution: a full-blown composable commerce architecture is not for everyone. Setting up and managing multiple services, their integrations and the resulting shopping experiences is not a journey that should be taken with light understanding of business value.
Continue Reading -
Composing your Customer Data Stack with emerging technologies
Enterprise customer data stacks have accumulated layers over the years, leaving teams often not even knowing what lives in it. This article aims to bring clarity to your thinking by understanding what are the emerging technologies such as Customer Data Platforms (CDP) and what these technologies can enable.
Continue Reading -
Three degrees of automated sales
Sales automation is still in its early days. Companies can get ahead by identifying relevant use cases and starting experimenting.
Continue Reading -
Conversion optimisation in digital sales channels
Get your CRO going with step by step guide – from measurable hypotheses to concrete learnings.
Continue Reading -
How to plan your B2B webshop strategy and align pricing
Going online in B2B sales is more than just setting up a storefront. Serve your long tail customers with though-out pricing strategy.
Continue Reading -
Growth hacking is not the silver bullet
Growth hacking is an umbrella term for a specific digital growth mindset based on Agile and Lean, not just a bag of performance marketing tricks.
Continue Reading -
How I Increased in-store conversions with simple experimentation
A personal story of getting excited about experimentation in a physical, brick-n-mortar setting.
Continue Reading -
How to build in-house analytics skills to gain constant customer insight
A data driven organisation starts with the right people and understanding how they capture, clean and analyze meaningful data.
Continue Reading -
Email Marketing: Why it will not go away and where you can begin
Email is still a prevalent channel to market and communicate in the western world. Revisit the basics to get going again.
Continue Reading