I use this simple site to share my experiences in digital business development, sharing articled written over the years and more.
Below are some of my featured articles, or you can go to the blog page to browse all.
Here is a sample of articles which I feel give you a good idea of what this site is all about.
Digital sales can mean new customer channels and tools, but ultimately is about organizational change. Transforming traditional face-to-face driven sales to digital-first can be a challenging effort over multiple years. In this article, we get into what drives sales org digitalization, what kind of challenges there are and how to prepare for success.
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One of the easiest areas to overlook when trying to increase the profitability of your commercial operations is the cost of existing tools and platforms. The systems, tools and platforms comprise a "stack" which in simple terms can be tiered into layers of data, decisioning and delivery.
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Let me start with a word of caution: a full-blown composable commerce architecture is not for everyone. Setting up and managing multiple services, their integrations and the resulting shopping experiences is not a journey that should be taken with light understanding of business value.
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Enterprise customer data stacks have accumulated layers over the years, leaving teams often not even knowing what lives in it. This article aims to bring clarity to your thinking by understanding what are the emerging technologies such as Customer Data Platforms (CDP) and what these technologies can enable.
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